As the new year approaches I find myself reflecting upon the past 12 months. 2012 was the year I decided to run full steam ahead with the Bella Bundles business plan. This includes first time exhibiting at tradeshows in Los Angeles and New York. We are advertising on TheBump.com website and in their 2013 print magazine. I've also been collaborating with my marketing gal on all things publicity oriented including the development of a media kit, press release creation for new product launches and participation in upscale celebrity events occurring in the new year.
Sometimes I find myself getting nervous with the amount of energy, thought and time (and money!) that goes into this endeavor that has no guarantees. But I squash these feelings of doubt when I think of the true quality and functionality these products provide for both moms and babies. I believe in our products and know they fill a void in the marketplace for customers looking for chic yet usable products.
Further reflecting on the past year, I've found that I'm so grateful to our customers that give us such great feedback. I enjoy meeting other moms who are also business owners and I'm thankful to the mom-centric blogs and websites that have given the brand some PR attention. I'd like to share with you some of our favorite media mentions over the past year:
The popular website, CoolMomPicks.Com, loves our Towel Hoodie.
All the way over in Australia, Babyology.Com reviews several of our products!
BabyGizmo.Com, purveyors of all things tech and more, also likes our Blanket On The Go which is featured in this video clip!
North Carolina based CBS affiliate show, 'Your Carolina with Jack and Kimberly', spotlights our reversible, extra long and wide Bib on their segment featuring 'must have' baby products.
And lastly, MomAngeles.Com gives us a shout out in her review of the Blanket On The Go.
Thanks for the love!
We so look forward to more press mentions in 2013 and pursuing our goals for brand success. And, for our dedicated brand followers, we'll keep you updated on our business ventures in the new year including events and product giveaways in your area.
Have a healthy and happy new year!