About Us




About Us

The Founder

My name is Julie Feldman.  I am the founder, designer and creator of Bella Bundles.  My inspiration for Bella Bundles springs from many different sources, including my young daughter, a passion for fabric and design, and a preference for stylish, cozy and practical blankets, bibs and towels.

I saw a need for functional baby blankets, towels and bibs. Bella Bundles delivers products that have solved many of the issues I found as a consumer.

My quest to find great baby blankets, bibs and towels for friends who had or were expecting children often left me disappointed.  The blankets, bibs and towels I came across were not soft enough, the fabric's print was not impressive. Most of all they were not functional. As a result, I started to make blankets, bibs and towels for friends and received amazing feedback.  

It was after I gave birth to my first daughter that I had an even better understanding of what was lacking in baby blanket, bib and towel market.   Bibs were always too short and they were not reversible.  Blankets would always fall off the stroller, becoming dirty and failing to shield my daughter from the sun or keep her warm.  I also couldn't find a blanket that worked well with my baby carrier or that helped me nurse privately in public.  Hooded towels were cute, but they always fell open leaving little ones cold.

After a bit of hard work and some creativity, I came up with solutions to what I felt were lacking with baby blankets, bibs and towels.  
- I designed stylish bibs that are long, reversible and have a terry cloth bottom to cover/ wipe those messy spills. 
- A blanket, called the Blanket on the Go that can snap onto strollers and carriers and safely snap around mommies neck to  
  provide coverage while nursing. 
- The towels are made with a snap closure at the nape of the neck, keeping infants - children warm and bundled.   

My friends loved my new designs.  They started and continue to purchase them for their children, family and friends.  Based on my friends' positive responses, I knew I was onto something and took my hobby to the next level.   I created Bella Bundles for all to enjoy!  

I continue to work on new ideas and add new products to our inventory. 

Bella Bundles' products show that you don't have to be "cutesy" to be cute, stylish and functional!